Placeholder case studies. Each one needs: the situation, what was done, the outcome, and three or four hard numbers. Keep them anonymous ("a national housebuilder", "a district in the South East") until you have written consent to name anyone. Six is a good number to launch with; four is enough.
FABRICATED EXAMPLE — NOT A REAL INSTRUCTION · Strategic land · Norfolk
Greenfield site promoted through the local plan to allocation
Shown to demonstrate the shape a real case study should take. A 42-acre arable field adjoining a market town had no allocation and a local plan under review. The district could not demonstrate a five-year housing land supply, which was the lever — the site was promoted through the plan-making process on that basis, allocated for 180 homes, and sold on the open market to the highest of four bidders once outline consent was secured.
- Site area
- 42 acres
- Consent achieved
- 180 units
- Structure
- Promotion
- Timescale
- 34 months
Consented sale · [Region]
[Small consented site sold by informal tender]
[What the landowner had been offered off-market, what competitive marketing achieved instead, and the uplift. An honest before-and-after number is the single most persuasive thing on this page.]
- Site area
- [0.0 acres]
- Consent
- [00 units]
- Bidders
- [0]
- Uplift on first offer
- [00%]
Terms review · [Region]
[Option terms renegotiated before signature]
[Which clauses were changed and what that was worth. Cost caps, minimum price, longstop — this is the case study that best demonstrates the value of advice, because the site never changed.]
- Site area
- [00 acres]
- Clauses amended
- [0]
- Structure
- [Option]
- Value protected
- [£0.0m]
Acquisition · [Region]
[Off-market site acquired for a national housebuilder]
[The brief, how the site was found, how the landowner was approached, and how the deal was got over the line. This is the case study your developer clients will read.]
- Site area
- [00 acres]
- Units
- [000]
- Structure
- [Conditional]
- Exchange to completion
- [00 months]